Gen Z wine drinkers in the US buck the trend of increased wine consumption frequency during 2020 - Wine Intelligence
Drug use, drinking, smoking, sex on decline among Gen Z
Gen Z Alcohol Trends: Insights into the Drinking Habits of Gen Z | Numerator
Young People in UK Don't Drink Alcohol Because It's 'Cool Now' - Bloomberg
Reasons Gen-Z doesn't drink alcohol U.S. 2021 | Statista
Wine Consumption and Trends Among Millennials | Collage Group
Gen Z and Millennial consumers in the US look to purchase lower and non- alcoholic wine more than older drinkers, motivated by aligning with their peer group and reducing calorie intake- Wine Intelligence
Gen Z-ero tolerance: Brits born between 1995 and 2012 drink less alcohol than any other generation | Daily Mail Online
Alcohol, Millennials and Gen-Z - Leisure e-Newsletter
New study shows millennials are drinking less, enjoying it more | Pittsburgh Post-Gazette
Why Gen Zers are growing up sober curious - BBC Worklife
The Kids Are Alright: Tobacco, Alcohol and Cannabis Use Among Gen Z - New Frontier Data
Gen-Z on the market - Alcohol, sex, drugs and substitutes - Arthur Guiot - International Advertiser
Gen Z Alcohol Trends: Insights into the Drinking Habits of Gen Z | Numerator
Millennials Are Drinking Less—But Still Not Sober - The Atlantic
Gen Z: The Pendulum May Be Swinging Back - First Key Consulting
Exploring the Ins and Outs of Gen Z Purchasing Trends - BevAlc Insights
Gen Z drinkers in Australia are now drinking wine more frequently than Millennials- Wine Intelligence
Do Millennials & Gen Zers Drink More Than Their Parents? | NERC
Alcohol, Millennials and Gen-Z - Leisure e-Newsletter
How Gen Z's are changing the alcohol industry - Think with Google
Millennials, Gen Z Drinks Less and Drags Down Alcohol Sales
The Wellness Generation: Will Gen Z Change the Food and Beverage Industry? | What If Media Group
Gen Z Alcohol Trends: Insights into the Drinking Habits of Gen Z | Numerator
Gen Z Alcohol Trends: Insights into the Drinking Habits of Gen Z | Numerator
Why millennials and Gen Z are helping lead the zero-proof drink surge | CBC Radio
